#1

Proactive

In order to successfully communicate a consistent story and a strong message to your investors, clients, partners and end users, it’s essential to be agile. Only then can you adjust to today’s fast-paced environment. But being agile in your communications means that everybody in your company needs to be onboard with a shared and unified message. That’s where it gets difficult. We’ve seen executives and managers in the same company tell very different stories, leading to confusion around brand and message. Our training aims to help you get your message on point in order to communicate with one voice.

In this training, you’ll receive the tools and knowledge you need to get your message across successfully - no matter which channel. We will coach you through the strategic side of communication, such as what makes the news, how each channel works, as well as tips and tricks on how to shape and deliver your message in your own social channels or in a meeting with a journalist.

Every session is carefully tailored to your specific needs. This training program can be taken in English or Swedish.



 
 
 
 
 
 

PREPARATION

  • Briefing meeting

  • Research and adaptation to your needs

TRAINING

  • Half day training session (2-4 participants)

  • Led by 2 Senior trainers

  • 2 Theoretical sessions

  • 2 Recorded practical trainings

FOLLOW-UP

  • Do´s and Don’ts of delivering your message

  • Template for message building

  • Generic Q&A template

 

#2

Reactive

A crisis is not a situation any company wants to find itself in. It can cause severe brand and reputational damage. However, not every crisis can be avoided. We are equipped to give you the tools you need to manage your brand through any uncomfortable situation. It’s critical that you have a plan, you know what to do and what to communicate when and how.

We’ll provide you with the tools that will help you protect your brand reputation, regardless if it´s media calling or an unhappy customer with a large number of followers.

This training will give you the ABC manual on how to handle an issue or arising crisis. We aim to help you maintain brand loyalty and avoid expensive damage to your brand.

This training program can be taken in English or Swedish.



 
 


PREPARATION

  • Briefing meeting

  • Research and adaptation to your needs

TRAINING

  • Half/Full day training session (4-8 participants)

  • Led by 2 Senior trainers

  • 3 Theoretical sessions

  • 2 Crisis scenarios

FOLLOW-UP

  • Crisis manual template

  • Crisis Q&A template