Who we are



I’m a Media and PR expert with more than 10 years of experience in both digital and traditional communication. For the last couple of years, I´ve run my own PR agency, Press FWD, supporting companies by developing successful communication and PR strategies. Among my clients, you’ll find startups and scaleups within wearables, retail, e-commerce, and FinTech. Before setting up my own shop, I gained experience as a Chief Marketing Officer and Head of Communications as well as from working at various PR agencies. I’ve educated and trained many management teams and spokespersons on how to work with media to enable them to successfully tell their stories. For more details connect with me on LinkedIn.



I am a strong believer in the power of telling great stories. That is why I’ve worked with communications for the past 13 years, helping various brands, CEOs and spokespersons get their messages across. I’ve done so at an international PR firm and a sound branding agency. Prior to starting Frida Almgren Communication, I was Head of Communications at Mastercard in the Nordics and Baltics, where I was part of the local management team. Now I work with a range of clients within tech, retail, and FinTech among other sectors. Additionally, I am working as a moderator with vast experience from leading panel discussions and events and know what it takes to get a message across in front of an audience. Check out more about me on LinkedIn