Up your skills and get your messages across
Our trainings
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Our media training provides you with the keys to succeed in your external communication, with a focus on interactions with the media. Your spokespersons will gain knowledge, tools, and tips on how to deliver their messages effectively and engagingly, adding value to the brand.
Additionally, they will learn how to handle more challenging questions
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In our message training, you will get greater self-confidence and the right skills to craft and deliver a strong and consistent message across a range of channels.
The training is suitable for spokespersons as well as other leaders representing your brand or business area on stage, for their team, partners, and customers, in a panel debate, or in a podcast. Here, we ensure clarity in your communication, ensuring that everyone knows their “elevator pitch”.
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Our crisis training prepares you for how to communicate in a complicated situation or to minimize brand damage when a crisis occurs.
In the training, we practice how to best organize for making strategically important decisions, defining roles, and communicating to various stakeholders across different channels.
Training Programme
All training sessions are tailored to your specific needs and can be done in Swedish or English.
Scope: Full or half day (depending on the number of participants).
Price: from 26 000 SEK ex VAT
This includes:
Start-up meeting
Research and customisation
2 senior media trainers
2-4 theoretical modules
3-5 practical modules in front of a film camera
Practical modules
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Media interview
How to prepare and excel in an interview with a journalist.
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Panel discussion
How to get your messages across effectively in a panel discussion.
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Video SoMe
How to position your company and personal brand in a video format.
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Presentation skills
How to reach and engage your audience on stage.
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Elevator pitch
How to describe, talk about and present your company with one voice.
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Fireside Chat
How to get your messages across in a more informal setting.
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Pitch coaching
How to be on point in a short pitch to investors, clients or partners.
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Dream headline
How to leverage your messages to get the headline you want.
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Emotional focus
How to use personal stories and emotions to get your story across.
Theoretical modules
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News evaluation
This is what the media consider news and their news criteria.
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How media works
Journalists’ working conditions and the role you play in creating quality content
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Engagement
Why the emotional aspect is so important in getting messages across.
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Role models
Examples of different engaging spokespersons to be inspired by.
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Practical tips
Practical tips when meeting a journalist, and for other situations.
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Messages
Models and tools to craft you key and supporting messages.
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SoMe
What is important in social media and how they work, focus on LinkedIn.
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Rhetoric
How to build a strong presentation, with opening, red thread and ending.
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Pitch tips
How to prepare yourself for an investor pitch, from deck to delivery.
“The media training together with Comms workout was very helpful and smart. I recommend all spokespersons to take the training, it’s well invested time.”
Simon Edström, CEO for Instantor
About us
With extensive experience in communication and PR and from leading positions at global and Swedish companies as well as consultants at PR agencies, we felt that something was missing. Communications training that focuses on proactively helping companies getting their message across on multiple platforms. And how to prepare companies to communicate in a smart and efficient way in a crisis situation. That's why we started Comms Workout.
Learn more about us and our previous experience via our LinkedIn profiles, Frida Almgren and Sabina Schött